Returning to where it all began, our 1954 Strat set is precisely as the name suggests—authentic in spirit, yet thoughtfully updated for the modern player.

True to the original 1954 Strat pickups, these utilise Alnico III magnets, renowned for their sweet sustain, compressed attack, and a tonal balance that is simultaneously bright and warm in all the right places. For aficionados of The Shadows and the legendary Hank Marvin, this set offers the closest approximation to one of the most coveted and iconic Stratocaster tones since the dawn of the electric guitar.

Also included is our revolutionary polepiece stagger—a subtle departure from the traditional Strat design, which employed a wound G string rather than a plain one—allowing these pickups to achieve optimal string balance across the majority of instruments.

All three pickups—the neck, middle, and bridge—feature Alnico III magnets, with the middle pickup reverse-wound, reverse-polarity (RWRP) for hum-cancelling in positions two and four.